Certain people just do a great job of promoting themselves and St. Vincent is no different. Instead of just releasing a new song from her upcoming album
Strange Mercy (due out 9/13), she had the idea of unlocking video teasers (four in total),
one at a time. As more and more people tweeted about #strangemercy, the videos would culminate into being able to hear the first single. Seriously a great idea!
"Surgeon"